Privacy Policy
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Depending on how you interact with Flip It, we may collect the following categories of information.
A. Customer Contact Information
First and last name
Telephone number
Email address
Mailing or residential address
ZIP code
B. Government-Issued Identification Information
When customers sell qualifying merchandise to Flip It, we collect and verify identification information in accordance with applicable California secondhand dealer laws.
This may include:
Driver's license or identification card information
Identification document number
Name and address
Date of birth
Issuing jurisdiction
Other identification details required or permitted by law
Identification information is collected for identity verification, transaction documentation, fraud prevention, and legal compliance.
C. Fingerprints and Signatures
In accordance with California Business and Professions Code Section 21628, Flip It collects and maintains:
A legible fingerprint of the customer when required by law
A customer signature or certification confirming ownership of, or legal authority to sell, the merchandise
Certification that the information provided in connection with the transaction is accurate
Fingerprints and signatures are collected for transaction verification and compliance with applicable California law.
We do not use fingerprints, identification records, or transaction signatures for advertising or marketing purposes.
D. Electronics and Transaction Information
We may collect:
Device manufacturer and model
Serial numbers and identifying characteristics
Device condition and specifications
Photographs of merchandise
Transaction dates
Purchase amounts
Records of merchandise acquired by Flip It
E. Website and Appraisal Information
When customers contact Flip It through our website or request an appraisal, we may collect:
Contact information
Descriptions of electronics
Device photographs
Information provided in messages or inquiries
F. Promotional Giveaway Information
When customers enter promotional giveaways, including the Dyson Airwrap Giveaway, we may collect:
Full name
Email address or telephone number
ZIP code, if provided
How the customer heard about Flip It
Giveaway entry information
Marketing preferences and consent, if provided
G. Website Usage Information
Depending on the technology enabled on our website, certain information may be collected automatically, including:
IP address
Browser type
Device information
Pages visited
Referring websites
Cookies and similar technical information
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Flip It uses personal information for legitimate business and legal purposes, including:
Verifying customer identities
Purchasing and evaluating used electronics
Maintaining required transaction records
Complying with California secondhand dealer laws
Reporting qualifying merchandise transactions to CAPSS
Preventing fraud and transactions involving stolen merchandise
Responding to appraisal requests
Communicating with customers about business transactions
Administering promotional giveaways
Contacting giveaway winners
Improving customer service and website functionality
Sending marketing communications when appropriately authorized
Complying with applicable legal obligations
We do not use customer identification documents, fingerprints, or transaction signatures for promotional marketing.
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Flip It operates in accordance with applicable California secondhand dealer laws, including California Business and Professions Code Section 21628.
As required by law, Flip It electronically reports qualifying secondhand merchandise transactions through the California Pawn and Secondhand Dealer System (CAPSS), administered by the California Department of Justice.
Information Reported to CAPSS
Reportable transaction information may include:
Merchandise descriptions
Manufacturer and model information
Serial numbers and identifying characteristics
Transaction dates
Other property and transaction details required by California law
Under applicable California reporting requirements, certain fields that would otherwise contain customer identifying information are reported as "on file."
Information Maintained by Flip It
Flip It maintains customer identification information and legally required transaction records, including fingerprints and ownership certifications, as required by California law.
These records are maintained by Flip It and routinely submitted as customer identification records to CAPSS.
Law Enforcement Access
Certain identification and transaction records may be made available to authorized law enforcement agencies when required by applicable law, including circumstances involving merchandise reported lost, stolen, or embezzled.
Flip It does not disclose customer identification records, fingerprints, or transaction signatures to third parties for their independent marketing or advertising purposes.
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Flip It does not sell customer identification information, fingerprints, or transaction signatures.
We may disclose personal information in the following limited circumstances:
Government and Regulatory Reporting
Information may be submitted to CAPSS or disclosed to authorized government agencies when required by law.
Law Enforcement
Information may be disclosed in response to lawful requests or other applicable legal obligations.
Business Service Providers
We may use third-party technology and business service providers to process, store, or maintain information on our behalf.
Such providers may include point-of-sale and secondhand dealer management systems, website hosting providers, form processing services, and communication platforms.
These providers are authorized to process information in connection with the services they provide.
Prize Fulfillment
If a giveaway winner requires shipment of a prize, necessary delivery information may be disclosed to a shipping provider.
We do not authorize unrelated third parties to use customer identification records, fingerprints, or transaction signatures for their own advertising.
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Flip It takes reasonable administrative, technical, and physical measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
Measures may include:
Limiting access to authorized personnel
Using business systems with access controls
Maintaining transaction records in designated business systems
Restricting access to sensitive identification and transaction information
Following applicable legal recordkeeping requirements
Although we take reasonable precautions, no electronic storage or transmission system can be guaranteed to be completely secure.
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Flip It retains information for the periods reasonably necessary to conduct business, comply with applicable laws, maintain required records, and address legitimate legal obligations.
Identification, Fingerprints, and Transaction Records
California Business and Professions Code Section 21628 generally requires secondhand dealers to maintain specified customer identification records for three years from the date the merchandise was reported to CAPSS.
Fingerprints, ownership certifications, and related transaction records are retained in accordance with applicable legal requirements.
Records may be retained longer when another legal requirement or lawful preservation obligation applies.
Appraisal and Customer Inquiry Information
Customer inquiries and appraisal information may be retained as reasonably necessary for customer service, business operations, and recordkeeping.
Promotional Giveaway Information
Giveaway information may be retained as reasonably necessary to administer promotions, document winner selection, prevent fraud, and resolve disputes.
Marketing Information
Marketing preferences and consent records may be maintained as necessary to document authorization, honor unsubscribe requests, and comply with applicable requirements.
When information is no longer reasonably necessary and is not subject to a legal retention obligation, we take appropriate steps to delete, deidentify, or securely dispose of it.
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Flip It may conduct promotional giveaways, contests, and sweepstakes.
Participation in these promotions may require the submission of certain contact information to administer entries and notify winners.
Information collected for giveaways is used for:
Recording entries
Verifying eligibility
Preventing duplicate entries
Selecting winners
Notifying winners
Distributing prizes
Maintaining promotion records
Participation in a giveaway does not automatically enroll entrants in marketing communications.
Where marketing consent is requested, it is optional and separate from giveaway participation.
Declining promotional communications does not affect an entrant's eligibility or chances of winning.
Each promotion is governed by its published Official Rules.
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Flip It may offer customers the opportunity to receive information about promotions, special offers, giveaways, and business updates.
Marketing communications will be sent in accordance with applicable laws and any required consent.
Email Communications
Customers receiving promotional emails may unsubscribe using the instructions included in those messages or by contacting Flip It.
Text Message Communications
Providing a telephone number for an appraisal, transaction, or giveaway does not automatically authorize promotional text messages.
Where required, Flip It will obtain separate consent before sending marketing text messages.
Marketing participation is not required to sell merchandise to Flip It or enter a giveaway.
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Flip It may use Google Forms to collect giveaway entries, customer inquiries, and other information submitted voluntarily.
Information provided through Google Forms is processed using Google's services and may be stored in associated Google business accounts.
Google's Privacy Policy is available at:
https://policies.google.com/privacy
Flip It may also use third-party business management, website hosting, communications, and transaction processing systems.
Information processed through these systems is used for the purposes described in this Privacy Policy.
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Flip It uses cookies and similar tracking technologies to understand how visitors interact with our website, improve website performance, and measure the effectiveness of our advertising.
Google Analytics
We use Google Analytics to collect information about website traffic and visitor interactions.
This information may include:
Pages visited and time spent on our website
General geographic location
Browser and device information
How visitors find our website
Interactions with website content
Google Analytics uses cookies and similar technologies to help us understand website activity and improve the customer experience.
Google Ads Tracking
We use Google Ads tracking technologies to measure the performance of our advertising campaigns.
These technologies may collect information about how visitors interact with our website after clicking or viewing advertisements.
Depending on the features enabled, Google may use cookies or other identifiers to measure advertising conversions and support advertising-related services.
Third-Party Information Collection
Because Flip It uses Google Analytics and Google Ads, Google may collect technical information and information about visitor interactions through cookies and similar technologies.
Depending on Google's services, settings, and applicable policies, this information may be associated with activity across other websites or services.
Flip It does not use customer identification documents, fingerprints, or transaction signatures for website advertising or analytics.
For more information about Google's privacy practices, visit:
https://policies.google.com/privacy
Do Not Track and Privacy Preferences
Some web browsers provide a "Do Not Track" setting that communicates a user's preference regarding online tracking.
Flip It's website uses Google Analytics and Google Ads tracking technologies. We have not established that our website automatically changes its tracking behavior in response to browser Do Not Track signals.
Visitors may manage or disable cookies through their browser settings. Disabling certain cookies may affect website functionality or limit analytics and advertising measurement.
California residents may have additional rights concerning the sale or sharing of personal information for targeted advertising under applicable privacy laws.
Your Tracking Choices
Visitors can manage certain advertising and privacy preferences through their browser settings and Google's privacy controls.
Google advertising preferences:
https://myadcenter.google.com/
Google Analytics Opt-Out Browser Add-On:
https://tools.google.com/dlpage/gaoptout
Flip It will provide any additional privacy choices and opt-out mechanisms required by applicable law.
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Customers may contact Flip It with questions concerning their personal information.
Depending on the information involved and applicable law, customers may request:
Information about records maintained by Flip It
Corrections to inaccurate personal information
Deletion of information that is not legally required to be retained
Changes to marketing preferences
Discontinuation of promotional communications
Certain information, including legally required secondhand dealer records, may not be eligible for deletion before the applicable retention requirements have been satisfied.
Where additional rights apply under California privacy law, Flip It will provide the legally required processes for exercising those rights.
Requests may be directed to the contact information listed below.
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Flip It's website and services are not directed toward children under the age of 13.
We do not knowingly collect personal information online from children under 13 without appropriate authorization.
Promotional giveaways are generally restricted to individuals age 18 or older unless the applicable promotion rules state otherwise.
If we become aware that information has been collected from a child in violation of applicable law, we will take appropriate steps to address the matter.
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Our website may contain links to external websites, including Google Forms, social media platforms, and other third-party services.
These websites may maintain their own privacy policies and information practices.
Flip It is not responsible for the independent privacy practices of third-party websites.
We encourage visitors to review the privacy policies of any external services they use.
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Flip It may update this Privacy Policy as our business practices, technology, or legal obligations change.
Updated versions will be posted on our website with a revised effective date.
Material changes will be communicated as required by applicable law.
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If you have questions about this Privacy Policy or Flip It's handling of personal information, please contact us.
Flip It
Legal Business Name: HM Reilly LL dba Flip It Stores
Address: 2340 Sunrise Blvd, Suite 24
City, State, ZIP: Rancho Cordova, CA 95670
Phone: (916) 238-8325
Email: info@flipitstores.com
Website: www.flipitstores.com
Flip It ("Flip It," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy describes how we collect, use, maintain, protect, and disclose information obtained through our retail location, website, electronic appraisal requests, customer transactions, promotional giveaways, and other business activities.
Flip It operates as a secondhand electronics dealer in California and collects certain personal information as required by state law.
We are committed to handling customer information responsibly and using it only for legitimate business purposes, regulatory compliance, and authorized communications.
Updated October 10, 2026